How Can I Master My Holiday Home Marketing If My Budget Isn’t Big!
“I don’t have a budget, can I still master my holiday home marketing?” I get asked this a lot. That’s because, amongst holiday home owners who want to break free of the big listing sites and get direct bookings, there’s a misconception. A...
5 Things Holiday Home Owners Have To Think About In Their Social Media
You know that to take your own bookings, you need to get found by guests. And social media is a tool to help you do that. You’ve Googled it and sure, you’ve picked up some tips. But how do you translate these into your social media strategy as a holiday...
Do I Need A Business Plan?
No, you don’t need a holiday home business plan. (Unless you’re looking for finance from a bank, and that’s a different thing altogether.) Not the type of plan that springs to mind when you say ‘business plan’: a tedious, stuffy, rigid,...
5 Easy Ways To Make Your Guests’ Easter More Special
How to make Easter special for your holiday home’s guests Don’t worry, I’m not going to suggest you start hand painting your egg shells. They wouldn’t last two minutes would they! Although they look so pretty. These 5 things are much easier to do and they will...
Hot Tubs For Holiday Lets
Do you have a question about Hot Tubs For Holiday Lets? It’s very likely to be answered here, in this question and answer session which took place recently on my Facebook page John Corner and Philip Simpson Better Living Outdoors, otherwise known as hot tub...
How Using Video To Market Your Holiday Home Can Increase Bookings
Are you using video to market your holiday home? It’s such a powerful marketing tool. And it doesn’t require any fancy equipment or previous experience. So why wouldn’t you use video to marketing your holiday home? Is it because the very thought of...
Why Getting Bookings Is Like Peeling An Onion
And how to use this onion analogy to attract your ideal guest. When guests are looking to book a self-catering holiday they have a search criteria. Think of each criteria as a layer of an onion. Once one criteria is met, they digger deeper and peel off the next layer...
Why Giving Something Away For Free Is Good For Your Holiday Home Business
Free! Do I not know you’re running your holiday home business? I do! And that’s exactly why I want you to offer a freebie because it will benefit your holiday home business in the long run. I’m not talking a free week or even free afternoon tea. ...
How To Have Your Cake And Eat It
Can you successfully rent out your second home and still holiday there yourself? Heck yes! You can have your cake and eat it. I for one should know! That’s how I started out renting my holiday cottage. It was bought as a second home. And that’s still...
How Playing It Safe Keeps You Stuck
Playing it safe means doing the same things over and over again in your holiday rental business. It means not trying anything new because you keep telling yourself: you’re not techie enough you don’t have time it might not work! Mmm it’s very easy to put objections in...
Stop Being So Hard On Yourself
You are the biggest asset in your holiday home business. (Excluding the actual value of the property!) It’s you who ensures your guests have a great holiday, it’s you who arranges that emergency boiler repair, it’s you who does the marketing, sets...
What Working For A Holiday Letting Agency Taught Me
I was first introduced to the holiday let industry when I worked for a holiday letting agency. That was over 10 years ago, when my children were young and I was looking for a part-time admin job to fit around school hours. Little did I know how this experience would...
10 Things To Do Now If Winter Weather Has Affected Your Bookings
Your holiday homes bookings, are they down as a result of adverse winter weather? The weather plays a major part in your business. From guests delaying making a booking until the weather “improves” so the booking cycle becomes shorter, to the impact it has on our...
Getting Started With Your Holiday Let Website
I’m not a web designer. Nor would I describe myself as a techy person, but I can build a holiday let website. I can make it functional and make it look professional. I can trouble shoot the smaller problems myself and make necessary changes to my website When...
Are you running your holiday home as a business or an expensive hobby?
It’s that time of year when we take stock isn’t it? Look back on the past year and think about our highs and our lows. Your holiday home is no exception. It’s time to reflect on the amount of time, hard work and sometimes stress you’ve put into taking paying...
Dear Holiday Home Christmas Guest
A festive note from me to my holiday home Christmas guests. Dear Guest Let’s get your festivities going without a hitch. Kitchen If you’re planning to make use of the well-equipped kitchen, to cook your Christmas meal, then make yourself at home. Take a...
5 Time Saving Techy Tools I’m Loving Right Now
There are so many tools, systems and apps available. All claiming to help small businesses save time and money. I’m all for that! With so much choice, how do you know which of these tools you should be using in your holiday rental business? Are they worth it?...
How To Get Your Holiday Home Guests To Rebook Directly
Are you working towards getting all your own direct bookings? But at the moment some bookings still come to you via large listing sites or agencies. Fine on the one hand as it gives you an income. But so frustrating! Why couldn’t those guests have booked with...
Where are your guests?
I don’t mean where geographically or even metaphorically. But where are your guests on the customer journey? The what? The customer journey is a marketing term given to the process of turning potential guests into actual guests. It’s about bringing new...Keep In Touch
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