Instagram For Holiday Home Owners
If you’re new or you’re thinking about starting to use Instagram to market your
holiday home, I recommend you read these quick facts first.
They’ll help you to use this platform more effectively; I guarantee it.
1. Each post consists of an image, text and hashtags
Focus on making the image impactful and the hashtags relevant. The text is often not even read as folks quickly flick through their Instagram newsfeed on their phones. Don’t ignore it, use it, but it’s not the most important part of your post. Think about when you’re flicking through Instagram, how often do you read the text? It’s the images that catches your eye and gets you to click like or comment on it, not the written word.
2. Instagram is about what’s happening in real time
Inject this into some of your posts. It’s about real life, fun, behind the scenes goings on. Show up on Instagram as you, not just your holiday home. This helps potential guests to get to know you better, to build relationships.You’re not selling to them at this stage. You’re putting your holiday rental on their radar and getting them to know and like you and want to come and stay with you.
3. You can post videos not just images
But your videos need to be under one minute long. Experiment and monitor likes and comments to see which type of post works best for you.
4. You only get one opportunity to link to your website
You’ll find that in your bio. Be smart with this link – make it count. Vary it from time to time.
It doesn’t have to link to your home page. Send Instagram peeps to your blog page, gallery page, family friendly page, whatever page is relevant to you at that time. I wouldn’t recommend you link to your book now page. That’s too salesy! Let’s develop the relationship first.
5. Facebook owns Instagram
You can link the two accounts, but I wouldn’t recommend this. You don’t want all those hashtags showing in a Facebook post do you? Spend a little bit of extra time and post the same content, if relevant, to both platforms, but create the post so it looks right, on each platform.
6. Pick your hashtags (or keywords) carefully
Select them on the basis of not only what your guests will be searching for but also on what your guests or potential guests are actually using on their accounts. Do some research. You get 30 per post, use them all. Use the same set, then research, monitor and change.
7. You can post from your desktop
Not via Instagram.com, but via a third party platform such as eg Schedugram, Buffer, Hootesuite to name a few. Worth setting up an account with one of these, so you can schedule some of your posts in advance, saving you a bit of time.
8. Use Instagram Stories
These disappear after 24 hours. Use Instagram Stories for pics/videos you don’t want to hang around on your timeline You can add text and graphics before you post to personalise and bring them alive. Here’s where you can really have fun, be funky and be personal.
9. Consider your image size
If you’re preparing images in Canva,for example, for your social media posts you can use the Instagram size template for Facebook too – the image size works perfectly. Saving you a bit of re-sizing time there!
10. Comments carry more weight than likes
With this in mind, make getting comments on your post, your focus. Start a conversation, interact, ask a question, be you and be engaging. The more you comment on others’ posts the more they’ll do the same for you. And remember to reply to each comment. But not with “nice”, “beautiful”, “agree” as generic comments like this don’t carry much weight.
Enjoy your Insta journey and don’t forget to get creative with Insta Stories. Now that’s a topic for a blog in itself!