An investment in some professional photographs for your holiday rental that’s what!
Images sell a holiday home more than words on a page ever can. They make a holiday rental stand out from the competition, they grab the eye and the attention of future guests and they can attract more bookings.
Professional photographs are more than just room shots, they create a lifestyle that your guests will want to step right in to.
Spending (or I’d rather say investing) now, on some quality, professional photographs will soon reap rewards.
It may seem like a spend that’s not necessary, given the fact we all have smart phones which take good photographs. But when it comes to marketing your holiday rental, don’t settle for “good” invest in “great”. You will be so glad you did!
But before you spend on this, here’s how to make the most from your photoshoot to get maximum return on this investment.
Tips for photographing your holiday home
1. Before the photoshoot
Prepare in advance and set the scene for the photographer to get to work. Make sure all your repairs have been carried out, the furniture is positioned correctly and the rooms have been cleaned and prepared as they would be ready to take a paying guest. Then you have to focus on the detail:
- Plump up cushions on the sofa and scatter cushions and arrange neatly
- Methodically straighten duvet covers and bed throws and push out any creases, lumps and bumps.
- Ensure duvets and throws are perfectly positioned.
- Make sure curtains are hung evenly and are symmetrical.
- Arrange fresh flowers in a vase instead of just putting them in a vase.
- Arrange neatly any items on display such as books on shelves, magazines on the coffee table and straighten artwork.
- Lift out wine glasses, a teapot, cups, saucers, milk jug, or other crockery which will compliment your welcome tray goodies.
- Light the fire (even if your shoot is taking place in the warmer months).
- Leave out your complimentary toiletries in the bathroom; fill the bath with bubbles.
- Place neatly stacked and folded towels on the end of the bed/in the bathroom.
- Open some local wine and pour into two glasses for images on the patio.
- Stage other items from your welcome hamper eg a packet of half eaten biscuits, with a cup of coffee, in front of the fire.
- Place a bowl of fruit in the kitchen (green apples work well as they are eye catching).
- Set out your patio table, chairs, parasol and sun loungers as if they were being used.
2. During the photoshoot
Take your bag of “props” eg fizz, fresh fruit, with you on the day. Remember, you’re selling a lifestyle not just getting room shots taken.
Have a list of shots that you want to achieve, remembering that you will need a mixture of room shots and close ups. The order of the shots may depend on the lighting so be led by your photographer on this, but keep your list of shots to hand and direct the photo shoot. You know your property’s benefits and best features so get the images that best work for you and will best sell your holiday home.
3. After the photoshoot
Use them day in, day out, to really sell your holiday home, as afterall that is their job! You can also add captions and comments to your photographs using free online photo editing tools such as Canva (www.canva.com), to really help get your marketing message across.
You know how gorgeous your holiday home is, make sure your guests do too. Set the scene and sell the lifestyle with professional images.
Follow these tips for photographing your holiday home and you’ll be wowing guests online; they’ll be queueing up to book with you!
If you want more help to build a profitable holiday rental business, then download this 10 step guide: