Are you just starting out as a holiday home owner? Unsure what you need to do? Then this page is for you.
I know it’s an exciting time and that it can be overwhelming too.
So many decisions to make – how to furnish and style the property, how to advertise and market it, how to price it, how to be a holiday home owner, not to mention the systems you’ll need to set up for taking payments, bookings and organising the changeovers.
I want to help you build solid business foundations. This is what will determine your future growth and make you more money.
No point going off and doing something now only to regret it in a year’s time and to have to start all over again.
Dive into my blogs full of advice and inspiration. From only £14.99 my off-the-shelf classes or online courses are written to solve specific problems I know new owners are facing. Check out my complimentary guides too. These are written to work side by side with my classes, online courses or when you work with me one to one.
Working with me 1 to 1 is where you’ll really fast track your business as you’ll get bespoke advice; no more flailing around wondering what to do, I’ll advise you on exactly what you need to do, when and how.
You don’t have to do this alone; I’m here to help you on your journey to holiday home success.
Here are some of my favourite Starting Out blogs …
No, you don't need a holiday home business plan. (Unless you're looking for finance from a bank, and that's a different blog altogether.) Not the type of plan that springs to mind when you say 'business plan': a tedious, stuffy, rigid, form filling, business plan....read more
You know that to take your own bookings, you need to get found by guests. And social media is a tool to help you do that. You've Googled it and sure, you've picked up some tips. But how do you translate these into your social media strategy as a holiday home owner?...read more
Can you successfully rent out your second home and still holiday there yourself? Heck yes! You can have your cake and eat it. I for one should know! That's how I started out renting my holiday cottage. It was bought as a second home. And that's still very much how I...read more
I'm not a web designer. Nor would I describe myself as a techy person, but I can build a holiday let website. I can make it functional and make it look professional. Also, I can troubleshoot the smaller problems myself and make necessary changes to my website When I...read more
At last it's ready! Your holiday let is ready to taking paying guests. How exciting and well done for making it this far. But now what? You need to know how to rent out a holiday cottage when it's all new to you Don't panic, you can do this! Here are some key...read more
When you're a new holiday home owner and are just starting out, your focus is getting the basics in place And that's a good thing. All businesses need solid foundations from which to grow. Better to take your time and get this right, than to rush into taking guests...read more
Starting Out Complimentary Guides
Beginner's Guide To Building A Profitable Holiday Rental
If you’re wondering where to start. This beginner’s guide is the place.
Get 10 things you need in place as foundations of a profitable holiday rental business.
Download this beginner’s guide and get focus and clarity on where you need to spend your limited time and resources. The 10 steps are easy to implement (and step 10 is so important). Please keep that forefront in everything you do!
Grab your 10 Step Beginner’s Guide here:
The Definitive Guide To A Hitch-Free Changeover
Does the thought of managing changeovers fill you with dread?
How will you manage to do all that's required in such a small space of time? What if you forget something? What if you take too long?
Ditch the dread and worry; say hello to being organised, having a system and being in control.
Enter you details and get access to time-saving, easy-to-use, changeover checklists. Putting you in control of your changeovers and not the other way round!
The Are You Ready To Take Direct Bookings Checklist
To take direct bookings and not rely on the big listing sites, do you know what systems and technology you need in place?
Work through 9 'Are You Ready To Take Direct Bookings' questions, answering 'yes' or 'no'. If you hit a 'no', listen to my videos included in the checklist. Here I’ll explain why this step is important and what you need to do to put it in place in your business.
Get this flowchart and get the direct-bookings business backbone in place before you go any further.
When you enter your email address to grab one of my complimentary guides, it will be added to my mailing list. That way you'll receive my e-newsletters full of further tips and advice to grow your holiday rental business and how I can help you further. You can of course, unsubscribe at any time. Karen
Starting Out Classes and Online Courses
Awesome E-Newsletters To Get You Noticed
In this class I’ll show you everything you need to know to set up and run your own awesome e-marketing campaigns; that will get you noticed. Nurturing business-building relationships with past and future guests, which will lead to more bookings. No prior techy knowledge needed.
Using a free account with Mad Mimi, this class will explain and teach you step by step what a subscriber list is, a template, a sign up form, a freebie and importantly how they work together to grow your business. Once you understand the steps needed, there will be no stopping you!
You'll have this powerful marketing tool at your fingertips, ready to use over and over again.
Click here to get this class for only £14.99:
Super-duper Charge Your Holiday Home's Marketing
Do you want to master your holiday home's marketing? To boost your confidence and your skillset so direct bookings become the norm? And boost your revenue as a result.
Then this online course is for you. By taking action and implementing the concepts and ideas I teach you in this program:
- Your confidence in your own marketing skills will sky-rocket
- You’ll realise that the tech’s not hard; you’ll learn how to use it to boost your bookings
- You will stop wasting time on marketing activities that don’t work (as I only include stuff in this program that will!)
- You will know how to attract guests that just love what you offer and can’t wait to book with you
- You will save time as you’ll know how to put your marketing time to its best possible use.
FACT: If you don’t take action, then your marketing will stay as it is now!
I know that marketing doesn’t need to be hard and you don’t need to be a master marketeer to get it working for you.
What it can be is a minefield, a time drain and a cause of overwhelm. And that's why I've written this marketing course for holiday home owners: to stop that happening anymore! It consists of these 6 lessons:
Lesson 1 : Your Ideal Guest - This is super important. You want to attract the right people to your holiday cottage, you want people who don’t grumble about your pricing and who don’t destroy your beautiful property. It’s time to work out who is your ideal guest, what do they want from their holiday, what are their expectations, how can you meet their needs exactly, where are they looking for their holidays, where can you get your message in front of them.
Lesson 2 : Content Marketing - What’s all that about? Let’s call it blogging. Quite simply, it’s a way of being seen by more people, showing off your knowledge of the area and a way of helping your ideal guest. What’s not to love about that. And you don’t need an English degree to get going. You need a keyboard and you! Let’s talk how to do this and ideas for topics and titles. Google will love you too with all that fresh content you’ll be adding to your website.
Lesson 3 : Email marketing - This little beauty is the most effective tool for you to stay in touch with your past and futures guests. Dropping into their inboxes regularly (after gaining their consent to do so) means they don’t forget about you. This lesson will also show you how to set up the techy stuff in Mailchimp and Mad Mimi so you’ll be emailing like a pro before you know it.
Lesson 4 : Your Freebie - OK so you might think it sounds strange to give something away for free when you’re running a business. But there’s a reason for it. Let me show you how this strategy can boost your business, why you should be embracing it, plus the techie stuff so guests can actually get their hands on it.
Lesson 5 : Social Media - Not just how to do social media (I can help you with that too) but how to use it effectively. How to get your message across, how to be strategic plus time saving tips, tricks and software.
Lesson 6: Being Visible - If you blend in then, guess what, you blend in. It’s time to be loud and proud about what you have to offer. Let me show you how to get seen by your ideal guests (no-one can book your awesome experience if they know nothing about it). The importance of YOU coming out from behind your brand, the importance of videos and quality images in your marketing.
This Super-Duper Charge Your Holiday Home’s Marketing program is for you if you have a half-hearted approach to your current marketing, but you need and want that to change. You want to be in control and get the bookings yourself.
And you want to be shown easy to implement, proven marketing strategies that you can use right now.
Take action now for only £49 (was £99). Don't leave your bookings to chance!
CREATE AN EYE CATCHING WELCOME FOLDER
A Welcome Folder that's just a few bits of paper put together in a file isn't enough. It needs to be well presented, informative, help your guests settle in, answer their question and make them feel welcome!
But no point providing all this info if guests don't look at it, is there? You need to create a welcome folder that guests actually want to pick up and read, because it looks so bloomin' gorgeous.
In this class learn how to easily create your own professional, eye catching welcome folder. I'll show you section by section what you need to include. And teach you how to design it, using a free and easy to use editing tool called Canva.
Click here to access this class and create your own beautiful, value-adding, info-packed guest resource, for only £14.99:
THE 4Ms : BUILDING STRONG FOUNDATIONS
The 4 Ms are Mindset, Money, Makeover and Marketing. Four building blocks that need to be in position to ensure growth and success for your holiday home business. Mindset: How you think, behave and approach your holiday rental business. It runs through the very heart of everything you do and you run through the very heart of your business, so you need to get it right from the start. Money: You’re doing this to make money so you need to take stock of your expenses and know your figures and put targets in place. How to maximise your profits through your pricing structure. And how to ask for money in a non-icky way and other money issues such as whether to refund or not and taking security deposits. Makeover: Add the wow (who wants to be average?) to your holiday home by sharing in my home staging tips and techniques. Often it’s tweaks, not spending that’s needed. I’ll show you how to best present your holiday home on a budget. We also look at the extra touches you provide to make a guest feel welcome and their stay with you enhanced. So they come back for more! Marketing: You need jargon-free, easy to follow, quick marketing tips and techniques. We’ll focus on your ideal guests and how to get your message seen and heard by them. Including how to use social media effectively and how to get your website working for you. Plus blogging and building your email marketing list (none of this is scary – I promise).
Plus you get everyday downloadable templates - booking form, evaluation form, terms and conditions, fire safety info, furniture checklist.
Get this 4 Ms online course and put solid foundations in place before you go any further. And be super-ready to take your first set of paying guests and to turn your holiday home into a money-making machine! All this for only £30!
Styling Tweaks To Get You More Bookings
In this class I share my top tips and interior design secrets to styling a room, to get your property standing out, grabbing guest's attention and getting them booking with you (over the competition).
Learn how to do this on a tiny budget, by working with what you've already got, with no prior styling knowledge or experience needed.
Transform your interiors, amaze yourself with your new-found skills and wow potential guests.
And for only £14.99, get it here:
The Holiday Rental Success Formula
Do you want to make more money from your lovely holiday home?
When you first started out did placing your trust in an agency and the large listing sites seem like a good idea? After all they brought you some bookings. But now ...
- Do you want to maximize your earnings and know you can’t do this when you have agency and listing site fees to pay?
- Are you frustrated and feel stifled at the control the big guys take away from you?
- You know things have got to change but are you scared? What if you’re not up to the job? What if your booking calendar doesn’t fill up? What if you waste £100s and hours of your time in the process? What if your techy ability lets you down?
Don’t worry, I know how you’re feeling and I can help you.
My 7 step Holiday Rental Success Formula online program is written just for you.
It’s bespoke for holiday rentals and it’s brilliant value.
I bring together my knowledge and experience as a holiday home owner with my business strategy and advice, blend it with my styling and presentation background and allow you to put together a profitable action plan to attract more holiday makers who will swoon over your property, recommend you to their friends, leave the best reviews and rebook again and again.
No more muddling by, no more fingers crossed hoping for the best, no more dreaming of how you wish your holiday home business could be. Make it happen!!
This program teaches you, amongst other things, how to:
- Focus, think and behave like the business owner you are
- Set stretching prices to meet your income targets
- Present and style your holiday rental so it stands out from the crowd and pulls in those bookings
- Adapt “savvy” spending and only spend where necessary
- Market to your ideal guests, guests who will appreciate what you’re offering and pay for it
- Optimise marketing tools such as social media, email marketing and your website so they work for you
- Add value to the guest experience and exceed guest expectations
Step 1 – Your Guest – So you think you know who your guests are or you don’t really care who your guests are?? Well this one is super important. You want to attract the right people to your holiday cottage, you want people who don’t grumble about your pricing and who don’t destroy your beautiful property don’t you? It’s time to work out who is your ideal guest, what do they want from their holiday, what are their expectations, how can you meet their needs exactly, what are they looking for from their holiday, what will they pay more for, where can you get your message in front of them?
Step 2 – The Product – You love your holiday home and it’s time to let the world know just how bloomin’ gorgeous it is too! So often we are so close to our property and it’s so close to our heart that we just assume that everyone knows how very lovely it is. Let me show you how to best present what you have, how can you tweak it, how can you add value without spending shed-loads, how to set stretching yet realistic prices.
Step 3 – The Experience – This is more than just a rental isn’t it! You are providing people with experiences and memories that will last a lifetime. It’s time for you to work out how to make your guests feel valued, what’s acceptable for welcome packs and hampers and what’s not. How you need to treat your guests and what you have to do to keep them happy and coming back for more!
Step 4 – Visibility – If you blend in then, guess what, you blend in. It’s time to be loud and proud about what you have to offer. If you aren’t marketing your property properly then you are stealing the chance of making those AMAZING memories from those who would love to get their toes on your carpet. Let me show you how to get seen by your guests (no-one can book your awesome experience if they know nothing about it), how to optimise your time on social media, the importance of writing attractive copy to sell your holiday rental, listing site decisions, being visible in your area. How to use Facebook advertising to find new guests.
Step 5 – Going Pro – I know you love it and I know that it’s more than a business BUT I don’t want you to have an expensive hobby. I want you to have a sustainable business that not only financially recompenses you but that’s REALLY rewarding too! It’s time to work out how to capitalise on your uniqueness and use what sets you apart to your advantage.
Step 6 – Relationships – They are more than just names on a booking form aren’t they! These people might come back year on year, your property could be part of some people’s lives as much as it’s a part of yours. Let’s explore the customer journey, email marketing, the booking cycle, building relationships, gathering social proof and what to do with it.
Step 7 – Momentum – No point in just doing this in the short term, let’s make it fabulous and sustainable. I am going to show you how to keep up what you’ve just learnt and what do you need to do differently depending on the time of year. Plus how to systemise and maintain high standards, the importance of operating efficient systems and implementing regular business reviews
Get the 7 Steps to Holiday Rental Success for only £97 (was £297)
Work With Me 1 to 1
STARTING OUT HOUR
In this Starting Out Hour, you have 100% of my expertise, my energy, my ideas, my knowledge, my advice on you and your holiday home business. This will ensure you set sail and stay on course. No veering off or being distracted with time-wasting activities and spend, that won't make any difference to the success of your new business.
This hour with me, is specific to what you need help with. It's likely you want to talk about how to create a guest-worthy holiday home, where you should advertise it, what you need to provide for your guests, how you should take their payments and how to earn as much money from it as you possibly can?
Whatever you're struggling with, get your questions answered right now, get moving forward immediately, get bookings and get making money, much quicker!
No point flailing around is there, struggling on your own when the money you get from just one more booking will more than cover the cost of this session together.
It's only £149, let's do this! Click here to grab your 1 to 1 session:
Once payment has been made, I'll be in touch to arrange a convenient time for us to chat. I prefer to use Skype or Facebook Video Messenger, but don't worry if you have neither. We'll find a system that you're happy with. Please read through my <<Work With Me Terms and Conditions>> before commencing our time together.