Why Getting Bookings Is Like Peeling An Onion

Why Getting Bookings Is Like Peeling An Onion

And how to use this onion analogy to attract your ideal guest. When guests are looking to book a self-catering holiday they have a search criteria. Think of each criteria as a layer of an onion. Once one criteria is met, they digger deeper and peel off the next layer...
Where are your guests?

Where are your guests?

I don’t mean where geographically or even metaphorically. But where are your guests on the customer journey? The what? The customer journey is a marketing term given to the process of turning potential guests into actual guests.  It’s about bringing new...
Does the perfect holiday home guest exist?

Does the perfect holiday home guest exist?

You want your holiday home’s guests to be perfect.  Of course you do. Your holiday home is precious to you.  You don’t just want anyone staying there. You know how long and hard you’ve had to work to get it guest-ready, how may hoops you’ve had...